In the summer of 1999, there were a series of ads for The Phantom Menace known as the “tone poems”.  These ads which mostly featured some of the main characters of the film giving fairly abstract poetry-esque lines about their arcs in the film quickly became legendary.   Join us as we explore each of the unique tone poem ads and reveal some fascinating information on their creation!  Who made them, why are they so Star Wars and what was going on with the marketing of Episode 1?  PLUS : how do they connect to Lucas’ student films at USC and why didn’t Watto get a tone poem?

So don’t look back before you go, listen today and celebrate the love! 

WATCH ALL THE TONE POEMS HERE : https://youtube.com/playlist?list=PLw8ep6cYzDhoQfQavCbfLMa-oyambJX_X